Saturday, 29 September 2012

Music Video Conventions - Genre

Pop: videos are usually very upbeat, bright and fast paced which makes them appealing to a young audience. 
-Bright and colourful settings and lighting.
-The camera pans and zooms to catch the movement and emotion of the artist.
-Close ups of the artist are used to show the happy emotions.
-Artist or band perform in some way usually by actually lip syncing the words of the song.
-There is usually a dance sequence which illustrates some of the lyrics.
-There are not usually any instruments present as not many pop bands actually play their own instruments.
-Very stylised – there are often many costume changes throughout the video.

Indie: there is often a mixture of narrative and performance and sometimes the whole band performs and other times just the main vocalist sings.
-There is a variety of close ups to show the main artist singing and other band mates performing as well as wide shots of the whole band.
-The colour of the video changes depending on the lyrics of the song and the tempo of the music it can be bright, dark and sometimes black and white.
-Special effects are sometimes used.
-Editing is usually quite fast paced depending on the music.
-The band wears casual clothing.

Rock/ Metal: the lighting and the setting is often very dark giving the video a mysterious, scary and edgy tone. 
-The band usually performs in the video.
-Sometimes there is a narrative which will reflect the dark melancholy tone of the music and the lyrics.
-There is a variety of close ups to show the main artist singing and other band mates performing as well as wide shots of the whole band.
-Special effects are sometimes used.
-Editing is fast paced reflecting the hard, loud and fast music.

Hip Hop: there is never really a strong storyline in Hip Hop videos it is more about a massive party with attractive women in skimpy outfits and lots of expensive things such as cars, houses and gadgets.
-As the setting is usually a party there is often lots of people dancing and alcohol is usually present.
-Close ups are used to show the artists assets like expensive jewellery and also to show them singing the words.
-Mostly wide and long shots are used so that you can see a lot of expensive things.

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